Saturday 17 January 2015

HOW AIRPLANE BANNER ADD WORKS



My most fun in flying is always on Towing the banners, its one of the most amazing flying stunts to see. The Airplane Banner add incorporates the use of aircraft to create, transport, or display, advertising media. It is effective if a large target audience is gathered near the source of advertising. Aerial banner towing are usually strategically displayed near large audience.This is a non-conventional way for advertisers to get their messages out. It is one of the most successful ways to reach a large number of people at once. There is high response to aerial advertising. According to **Arnold Aerial Advertising**, "88% of people remembered seeing the airplane banner go by after 30 minutes, 79% could remember the product or service being advertised and 67% retained at least half the message from the ad."

These ads are almost instantaneously effective and have a higher percentage of remembrance than any other media outlet.For an aerial ad, the audience is usually a large crowd of people. The planes and balloons are scheduled over designated areas that are filled with people. Usually this consists of crowded beaches, high traffic areas or stadiums filled for sporting or entertainment events. Seeing as these areas are so congested, the responsiveness is usually high. The audience is given more time to read and retain the ad. In some cases, it may cause an almost instant response. For example, a plane flies across a crowded beach towing an ad for a popular seafood restaurant . Someone who sees that may think seafood sounds good for dinner and that is where they decide to go to eat. The ads are simple and there is plenty of time to read them, leaving them in the minds of the audience longer than many other forms of advertising.There have been numerous success stories with aerial advertising. To name a couple, Mike Olson, President of **Mike Olson Dodge** and Mike Young of Mike Young Motors have both had success with aerial advertising but with different companies. Mike Olson has worked with AirSign.com and stated he noticed "an increase in sales and phone traffic volume after the launch of their campaign." Mike Young, who has worked with Arnold Aerial Advertising, says their "car sales are way up" and Arnold Advertising played a big role in the success of their trial of aerial advertising.
Also see video on Aerial Banner below:
http://youtu.be/sWScA2KX3e0

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